Parcourir par auteur "Pantoja, Felipe"
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How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication
Pantoja, Felipe; Rossi, Patricia; Borges, AdilsonJournal of Advertising, Taylor & Francis (Routledge), 10-2015, 45; 1, 113--119Compte-rendu et recension critique d'ouvrage -
This Cannot Be a Private Label: Effects of Private Labels on Consumer Sensory Evaluation
Borges, Adilson; Pantoja, Felipe; Rossi, PatriciaLet’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, Springer International Publishing, 2016Partie d'ouvrage