Consumer brand engagement: Socio-cultural ...

Document type :
Compte-rendu et recension critique d'ouvrage
DOI :
10.1177/20515707231204721
Title :
Consumer brand engagement: Socio-cultural perspective and research avenues
Author(s) :
Scarano, Monica C. [Auteur correspondant]
Laboratoire Interdisciplinaire des transitions de Lille [LITL]
Regany, Fatima [Auteur] refId
Lille University Management Lab - ULR 4999 [LUMEN]
Özçağlar-Toulouse, Nil [Auteur]
Lille University Management Lab - ULR 4999 [LUMEN]
Journal title :
Recherche et Applications en Marketing (English Edition)
Publisher :
SAGE Publications
Publication date :
2023-11-08
ISSN :
2051-5707
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
This research highlights the contributions of the socio-cultural approach to the study of the concept of consumer brand engagement (CBE). To this end, an integrative analysis first traces the main research on CBE. It ...
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Language :
Anglais
Popular science :
Non
Collections :
Source :
Harvested from HAL