Rationalizing business models to mitigate the Darwinian effects of creative industries

Demil, Benoit; Krychowski, Charlotte

Document type :

Autre communication scientifique (congrès sans actes - poster - séminaire...): Communication dans un congrès avec actes

Title :

Rationalizing business models to mitigate the Darwinian effects of creative industries

Author(s) :

Demil, Benoit [Auteur]

IAE Lille University School of Management - Lille [IAE Lille]
Lille University Management Lab - ULR 4999 [LUMEN]
Krychowski, Charlotte [Auteur]
Département Management, Marketing et Stratégie [IMT-BS - MMS]
Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) [LITEM]

Conference title :

AIMS 2022 : XXXIe conférence de l’Association Internationale de Mangement Stratégique

Conference organizers(s) :

AIMS (Association Internationale de Management Stratégique)

City :

Annecy

Country :

France

Start date of the conference :

2022-05-31

English keyword(s) :

Creative industries
Business model
Uncertainty
Efficiency
Video games

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

Despite an impressive growth over the last decades, the creative industries display high selective mechanisms and low survival rates. Many are called but few are chosen. One of the main difficulties faced by organizations ...
Show more >Despite an impressive growth over the last decades, the creative industries display high selective mechanisms and low survival rates. Many are called but few are chosen. One of the main difficulties faced by organizations in creative industries pertains to the high level of uncertainty concerning the success of their products. While the literature in creative industries has demonstrated the necessity to rationalize the product offering in order to limit demand uncertainty, we take a more holistic perspective by using a business model lens. Our research question is: “What are the business model choices made by entrepreneurs to cope with an uncertain environment”?Based on the comparison between multiple case studies in the French video game industry, we investigate to what extent independent studios adapt their business model to survive under conditions of strong uncertainty and constrained resources. We find out that studios face sources of uncertainty in all components of their business model, and that they learn to favour rationalization in their business model. We show that the rationalization of their business model combines the search for a greater efficiency and for a more disciplined management of risk.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :

Lille University Management Lab (LUMEN) - ULR 4999

Source :

Harvested from HAL

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