Title :

How can the art of living (art de vivre) make the French luxury industry unique and competitive?

Author(s) :

Batat, Wided [Auteur]
COnception de l'ACTIon en Situation [COACTIS]
de Kerviler, Gwarlann [Auteur]
Lille économie management - UMR 9221 [LEM]

Journal title :

Marché et Organisations

Pages :

15 à 32

Publisher :

L'Harmattan

Publication date :

2020

ISSN :

1953-6119

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic ...
Show more >The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic luxury brands. Yet, although the French art of living is what can enhance the competiveness and the uniqueness of French luxury businesses of both old and emerging young brands, the concept of art de vivre is not defined in the literature and remains very abstract. In this conceptual article, we define the concept of the French art of living. We identify the five pillars, namely, culinary art and tasting, beaux arts (fine arts), haute couture, French literature, and the art of perfume that French luxury businesses can implement in developing a competitive advantage that is embedded in the French luxury culture.Show less >

Language :

Anglais

Popular science :

Non

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL