How can the art of living (art de vivre) ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
How can the art of living (art de vivre) make the French luxury industry unique and competitive?
Auteur(s) :
Batat, Wided [Auteur]
COnception de l'ACTIon en Situation [COACTIS]
de Kerviler, Gwarlann [Auteur]
Lille économie management - UMR 9221 [LEM]
COnception de l'ACTIon en Situation [COACTIS]
de Kerviler, Gwarlann [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Marché et Organisations
Pagination :
15 à 32
Éditeur :
L'Harmattan
Date de publication :
2020
ISSN :
1953-6119
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic ...
Lire la suite >The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic luxury brands. Yet, although the French art of living is what can enhance the competiveness and the uniqueness of French luxury businesses of both old and emerging young brands, the concept of art de vivre is not defined in the literature and remains very abstract. In this conceptual article, we define the concept of the French art of living. We identify the five pillars, namely, culinary art and tasting, beaux arts (fine arts), haute couture, French literature, and the art of perfume that French luxury businesses can implement in developing a competitive advantage that is embedded in the French luxury culture.Lire moins >
Lire la suite >The French art of living (art de vivre), although an abstract concept, is strongly connected to the luxury goods industry. We refer to “French luxury” as a sector of excellence that merges culture, lifestyle, and historic luxury brands. Yet, although the French art of living is what can enhance the competiveness and the uniqueness of French luxury businesses of both old and emerging young brands, the concept of art de vivre is not defined in the literature and remains very abstract. In this conceptual article, we define the concept of the French art of living. We identify the five pillars, namely, culinary art and tasting, beaux arts (fine arts), haute couture, French literature, and the art of perfume that French luxury businesses can implement in developing a competitive advantage that is embedded in the French luxury culture.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :