Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

de Cock, Robin; Bruneel, Johan; Bobelyn, Annelies

Type de document :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1111/jsbm.12506

Titre :

Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge

Auteur(s) :

de Cock, Robin [Auteur]
Bruneel, Johan [Auteur]
Lille économie management - UMR 9221 [LEM]
Bobelyn, Annelies [Auteur]

Titre de la revue :

Journal of Small Business Management

Éditeur :

Blackwell Publishing

Date de publication :

2019-01-20

ISSN :

0047-2778

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. ...
Lire la suite >Most growth‐oriented ventures make extensive use of venture experimentation, popularized by the lean start‐up method (LSM), yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple‐case study method, we investigate how growth‐oriented ventures can apply the LSM to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

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