Title :

Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Author(s) :

Vanhamme, Joëlle [Auteur]
Swaen, Valérie [Auteur]
IÉSEG School Of Management [Puteaux]
UMR CNRS 8179
Berens, Guido [Auteur]
Janssen, Catherine [Auteur]
UMR CNRS 8179

Journal title :

Marketing Letters

Pages :

565--578

Publisher :

Springer Verlag

Publication date :

2014-04

ISSN :

0923-0645

English keyword(s) :

Corporate social responsibility
Allegations
Experimental design
Source independence
Persuasion knowledge

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Related reference(s) :

https://doi.org/10.1007%2Fs11002-014-9290-5

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

Submission date :

2020-05-18T07:37:34Z