Title :

Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Author(s) :

Vanhamme, Joëlle [Auteur]
Swaen, Valérie [Auteur]
Lille - Economie et Management [LEM]
IÉSEG School Of Management [Puteaux]
Berens, Guido [Auteur]
Janssen, Catherine [Auteur]
Lille - Economie et Management [LEM]

Journal title :

Marketing Letters

Pages :

565--578

Publisher :

Springer Verlag

Publication date :

2014-04

ISSN :

0923-0645

English keyword(s) :

Corporate social responsibility
Allegations
Experimental design
Source independence
Persuasion knowledge

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

This study seeks to determine when communicating about corporate social responsibility (CSR) is likely to buffer against subsequent allegations of irresponsible behavior (in a different domain) or instead aggravate the ...
Show more >This study seeks to determine when communicating about corporate social responsibility (CSR) is likely to buffer against subsequent allegations of irresponsible behavior (in a different domain) or instead aggravate the effect of such allegations. In contrast with prior investigations of pre- or post-allegation effects in isolation, this study focuses on the interaction between CSR communication and allegations to discern conditions in which a buffering or aggravating effect is most likely. The authors identify an important contingency factor: the independence of the source in which the CSR communication appears. Aggravating effects tend to emerge when the CSR communication comes from a third-party source, whereas a buffering effect occurs when the CSR communication appears in a company-controlled source. Persuasion knowledge mediates these aggravating and buffering effects.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL