Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

Document type :

Article dans une revue scientifique

DOI :

Permalink :

Title :

Serving poor people in rich countries: the bottom-of-the-pyramid business model solution

Author(s) :

Angot, Jaques [Auteur]
PlÉ, Loïc [Auteur]
Lille économie management - UMR 9221 [LEM]

Journal title :

Journal of Business Strategy

Pages :

3--15

Publisher :

Emerald

Publication date :

2015-04

ISSN :

0275-6668

English keyword(s) :

Economic crisis
Business model
Social value
Bottom-of-the-pyramid
Frugal innovation
Shared value

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Related reference(s) :

Collections :

Source :

Submission date :

2020-05-18T07:41:38Z

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