On the Interplay Between Consumer Dispositions ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
On the Interplay Between Consumer Dispositions and Perceived Brand Globalness : Alternative Theoretical Perspectives and Empirical Assessment
Auteur(s) :
Diamantopoulos, Adamantios [Auteur]
Davvetas, Vasileios [Auteur]
Bartsch, Fabian [Auteur]
Lille économie management - UMR 9221 [LEM]
Mandler, Timo [Auteur]
Arslanagic-Kalajdzic, Maja [Auteur]
Eisend, Martin [Auteur]
Davvetas, Vasileios [Auteur]
Bartsch, Fabian [Auteur]
Lille économie management - UMR 9221 [LEM]
Mandler, Timo [Auteur]
Arslanagic-Kalajdzic, Maja [Auteur]
Eisend, Martin [Auteur]
Titre de la revue :
Journal of International Marketing
Pagination :
39-57
Éditeur :
American Marketing Association
Date de publication :
2019-12
ISSN :
1069-031X
Mot(s)-clé(s) en anglais :
consumer ethnocentrism
cosmopolitanism
global/local identity
perceived brand globalness
cosmopolitanism
global/local identity
perceived brand globalness
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Although prior research is congested with constructs intended to capture consumers’ dispositions toward globalization and global/local products, their effects appear to replicate with difficulty, and little is known about ...
Lire la suite >Although prior research is congested with constructs intended to capture consumers’ dispositions toward globalization and global/local products, their effects appear to replicate with difficulty, and little is known about the underlying theoretical mechanisms. This investigation revisits the relationship between prominent consumer dispositions (consumer ethnocentrism, cosmopolitanism, global/local identity, globalization attitude) and perceived brand globalness as determinants of consumer responses to global brands. Drawing on selective perception and social identity theories, the authors consider several theory-based model specifications that reflect alternative mechanisms through which key consumer dispositions relate to brand globalness and affect important brand-related outcomes. By employing a flexible model that simultaneously accounts for moderating, mediating, conditional, and direct effects, we empirically test these rival model specifications. A meta-analysis of 264 effect sizes obtained from 13 studies with 23 unique data sets and a total sample of 1,410 consumers raises concerns regarding the (potentially overstated) utility of consumer dispositions for explaining consumer responses to global brands. It also reveals a need for further conceptual contemplation of their function in international consumer research and managerial practice.Lire moins >
Lire la suite >Although prior research is congested with constructs intended to capture consumers’ dispositions toward globalization and global/local products, their effects appear to replicate with difficulty, and little is known about the underlying theoretical mechanisms. This investigation revisits the relationship between prominent consumer dispositions (consumer ethnocentrism, cosmopolitanism, global/local identity, globalization attitude) and perceived brand globalness as determinants of consumer responses to global brands. Drawing on selective perception and social identity theories, the authors consider several theory-based model specifications that reflect alternative mechanisms through which key consumer dispositions relate to brand globalness and affect important brand-related outcomes. By employing a flexible model that simultaneously accounts for moderating, mediating, conditional, and direct effects, we empirically test these rival model specifications. A meta-analysis of 264 effect sizes obtained from 13 studies with 23 unique data sets and a total sample of 1,410 consumers raises concerns regarding the (potentially overstated) utility of consumer dispositions for explaining consumer responses to global brands. It also reveals a need for further conceptual contemplation of their function in international consumer research and managerial practice.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :
Fichiers
- http://eprints.whiterose.ac.uk/148132/1/5.-JIM.19.0006.R2-manuscript-final.pdf
- Accès libre
- Accéder au document
- 5.-JIM.19.0006.R2-manuscript-final.pdf
- Accès libre
- Accéder au document