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The Importance of Being Earnest in Social MediaJuxtaposing Oscar Wilde’s Script with an Empirical Case Study to Examine Digital Deceit from the Blogger’s Perspective
Journal of Marketing Trends, International Marketing Trends Conference, 01-2018, 5; 1, 75–93Article dans une revue scientifiquefulltext
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Online consumer learning as a tool for improving product appropriation
Journal of Retailing and Consumer Services, Elsevier, 06-2018Article dans une revue scientifique -
An exploration into consumers’ e-learning strategies
Journal of Consumer Marketing, Emerald, 04-09-2018, 36; 2, 276-287Article dans une revue scientifique