Recherche
Résultats 1-2 de 2
-
Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach
Industrial marketing management, Elsevier, 11-2021, 99, 28-39Compte-rendu et recension critique d'ouvragetexte intégral -
Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement
Industrial marketing management, Elsevier, 10-2022, 106, 292-307Compte-rendu et recension critique d'ouvrage