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Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach
Industrial marketing management, Elsevier, 11-2021, 99, 28-39Compte-rendu et recension critique d'ouvragetexte intégral -
What's in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases
Journal of World Business, Elsevier, 02-2023, 58; 2, 101414Compte-rendu et recension critique d'ouvrage -
Does it pay off to communicate like your online community? Evaluating the effect of content and linguistic style similarity on B2B brand engagement
Industrial marketing management, Elsevier, 10-2022, 106, 292-307Compte-rendu et recension critique d'ouvrage -
A decision support framework to incorporate textual data for early student dropout prediction in higher education
Decision Support Systems, Elsevier, 01-05-2023, 168; C, 113940Compte-rendu et recension critique d'ouvrage -
A Guide to Graphic Design For Functional versus Experiential AdsColor-Evoked Emotion and Design Complexity Can Enhance Effectiveness
Journal of Advertising Research, World Advertising Research Center, 10-03-2023, 63; 1, 81-104Compte-rendu et recension critique d'ouvrage -
Extending business failure prediction models with textual website content using deep learning
European Journal of Operational Research, Elsevier, 04-2023, 306; 1, 348-357Compte-rendu et recension critique d'ouvragetexte intégral -
Customer engagement with digitalized interactive platforms in retailing
Journal of Business Research, Elsevier, 09-2023, 164, 114001Compte-rendu et recension critique d'ouvragetexte intégral -
Misreading of consumer dissatisfaction in online product reviews: Writing style as a cause for bias
International Journal of Information Management, Elsevier, 02-2018, 38; 1, 301-310Compte-rendu et recension critique d'ouvrage -
Incorporating textual information in customer churn prediction models based on a convolutional neural network
International Journal of Forecasting, Elsevier, 21-08-2019Compte-rendu et recension critique d'ouvragetexte intégral -
Targeting customers for profit: An ensemble learning framework to support marketing decision-making
Information Sciences, Elsevier, 21-05-2019Compte-rendu et recension critique d'ouvragetexte intégral