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Résultats 1-10 de 12
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Uncovering the dark side of gamification at work: Impacts on engagement and well-being
Journal of Business Research, 01-2021, 122, 256-269Article dans une revue scientifique -
Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective
Journal of Business Research, Elsevier, 07-2020, 115, 160-173Compte-rendu et recension critique d'ouvragetexte intégral -
COO in print advertising: Developed versus developing market comparisons
Journal of Business Research, Elsevier, 11-2020, 120, 364-378Compte-rendu et recension critique d'ouvragetexte intégral -
Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes
Journal of Business Research, Elsevier, 03-2022, 142, 899-913Compte-rendu et recension critique d'ouvrage -
Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts
Journal of Business Research, Elsevier, 09-2021, 134, 702-715Compte-rendu et recension critique d'ouvragetexte intégral -
Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda
Journal of Business Research, Elsevier, 01-2021, 124, 389-404Compte-rendu et recension critique d'ouvrage -
Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
Journal of Business Research, Elsevier, 29-12-2020Compte-rendu et recension critique d'ouvragetexte intégral -
Designing a seamless shopping journey through omnichannel retailer integration
Journal of Business Research, Elsevier, 11-2022, 150, 461-475Compte-rendu et recension critique d'ouvrage -
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
Journal of Business Research, Elsevier, 31-01-2021, 122, 256 - 269Compte-rendu et recension critique d'ouvragetexte intégral -
Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective
Journal of Business Research, Elsevier, 03-2021, 126, 64-77Compte-rendu et recension critique d'ouvragetexte intégral