Recherche
Résultats 1-3 de 3
-
COO in print advertising: Developed versus developing market comparisons
Journal of Business Research, Elsevier, 11-2020, 120, 364-378Compte-rendu et recension critique d'ouvragetexte intégral -
Consumer socialization in childhood and adolescence: Impact of psychological development and family structure
Journal of Business Research, Elsevier, 12-2019, 105, 11-20Compte-rendu et recension critique d'ouvrage -
Global brand ownership: The mediating roles of consumer attitudes and brand identification
Journal of Business Research, Elsevier, 09-2016, 69; 9, 3629 - 3635Compte-rendu et recension critique d'ouvrage