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Authenticity under threat: When social media influencers need to go beyond self-presentation
Journal of Business Research, Elsevier, 18-07-2018Compte-rendu et recension critique d'ouvrage -
Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
Journal of Business Research, Elsevier, 10-2018, 91, 144-158Compte-rendu et recension critique d'ouvrage