Recherche
Résultats 1-3 de 3
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Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
Journal of Business Research, Elsevier, 10-2018, 91, 144-158Compte-rendu et recension critique d'ouvrage -
Impact of customers’ perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry: The role of corporate reputation
Journal of Business Research, Elsevier, 29-12-2020Compte-rendu et recension critique d'ouvragetexte intégral -
Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective
Journal of Business Research, Elsevier, 03-2021, 126, 64-77Compte-rendu et recension critique d'ouvragetexte intégral