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The Importance of Being Earnest in Social MediaJuxtaposing Oscar Wilde’s Script with an Empirical Case Study to Examine Digital Deceit from the Blogger’s Perspective

Micheaux, Andrea L.; Crié, Dominique; Martin-Salerno, Annabel; et al.
Journal of Marketing Trends, International Marketing Trends Conference, 01-2018, 5; 1, 75–93

Article dans une revue scientifiquefulltext