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A social comparison theory approach to mothers' and daughters' clothing co-consumption behaviors : A cross-cultural study in France and Japan
Journal of Business Research, Elsevier, 12-2017, 89, 361-370Article dans une revue scientifique -
Global brand ownership: The mediating roles of consumer attitudes and brand identification
Journal of Business Research, Elsevier, 09-2016, 69; 9, 3629 - 3635Article dans une revue scientifique -
Because I'm worth it: The impact of given versus perceived status on preferential treatment effectiveness
Journal of Business Research, Elsevier, 12-2015, 68; 12, 2477--2483Article dans une revue scientifique -
Self-referencing narratives to predict consumers\textquotesingle preferences in the luxury industry: A longitudinal study
Journal of Business Research, Elsevier, 09-2015, 68; 9, 2037--2044Article dans une revue scientifique -
Exploring reflective learning during the extended consumption of life experiences
Journal of Business Research, Elsevier, 01-2016, 69; 1, 208--215Article dans une revue scientifiquefulltext -
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Journal of Business Research, Elsevier, 23-12-2018Article dans une revue scientifique -
Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
Journal of Business Research, Elsevier, 05-2019, 98, 126-141Article dans une revue scientifique -
Luxury brand experiences and relationship quality for Millennials: The role of self-expansion
Journal of Business Research, Elsevier, 09-2019, 102, 250-262Article dans une revue scientifique -
Recruiting valuable participants in online IDEA generation: The role of brief instructions
Journal of Business Research, Elsevier, 03-2019, 96, 14-25Article dans une revue scientifique -
Are loyalty program members really engaged? Measuring customer engagement with loyalty programs
Journal of Business Research, Elsevier, 10-2018, 91, 144-158Article dans une revue scientifique