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Now showing items 1-10 of 11
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Vos clients sont-ils engagés? Mesure de l'engagement des clients envers les programmes de fidélité
2016Direction d'ouvrage -
How do consumers react to corporate social responsibility and irresponsibility in the retailing sector ?
2016Direction d'ouvrage -
CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism
2016Direction d'ouvrage -
Using infomercials to communicate about CSR: A way to enhance credibility ?
2016Direction d'ouvrage -
Enhancing credibility of CSR communication by using infomercials
2016Direction d'ouvrage -
Enhancing customer participation in loyalty programs
2016Direction d'ouvrage -
Corporate social responsibility and irresponsibility: How do consumers react to ambivalent CSR information? Application in the retailing sector
2016Direction d'ouvrage -
Les perceptions des consommateurs sur les crises d’entreprise: Etude des liens avec l’irresponsabilité sociale perçue de l’entreprise
2017Direction d'ouvrage -
Making sense of corporate social responsibility
2017Direction d'ouvrage -
Effectiveness of CSR communication: The roles of ethical labels, priori CSR record, and consumer skepticism
2017Direction d'ouvrage