Dai muri agli schermi: la vita digitale degli artefatti pubblicitari

De Iulio, Simona; Chevry Pébayle, Emmanuelle; Leone, Fabiola

Document type :

Article dans une revue scientifique: Article original

Title :

Dai muri agli schermi: la vita digitale degli artefatti pubblicitari

Author(s) :

De Iulio, Simona [Auteur]

Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]
Chevry Pébayle, Emmanuelle [Auteur]
Laboratoire Interuniversitaire des Sciences de l'Education et de la Communication [LISEC]
Leone, Fabiola [Auteur]
Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]

Journal title :

Mediascapes Journal

Publication date :

2017-08-01

ISSN :

2282-2542

HAL domain(s) :

Sciences de l'Homme et Société/Sciences de l'information et de la communication

English abstract : [en]

This article aims to reconstruct the cultural and “social biographies” (Kopytoff, 1986) of advertising artefacts. It wants to examine not so much the origins of advertising artefacts and the strategies of the professionals ...
Show more >This article aims to reconstruct the cultural and “social biographies” (Kopytoff, 1986) of advertising artefacts. It wants to examine not so much the origins of advertising artefacts and the strategies of the professionals who have created them, but rather the uses which have been made of them and the functions assigned to them over time. In particular, the central question of this contribution concerns the role of the professionals of heritage institutions in redefining the uses of advertising artefacts once they have been departed from their commercial target. Firstly, we analyse the process of creative circulation of advertising artefacts and the turning points which have conduct them to became cultural objects. Secondly, we illustrate the main results of two research projects on the digitization and new forms of circulation of advertising artefacts promoted by French and Italian heritage institutions.Show less >

Language :

Italien

Peer reviewed article :

Oui

Audience :

Non spécifiée

Popular science :

Non

Collections :

Groupement d'Études et de Recherche Interdisciplinaire en Information et Communication (GERiiCO) - ULR 4073

Source :

Harvested from HAL

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