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L'invisible de l'image
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Document type :
Article dans une revue scientifique
DOI :
10.4000/communicationorganisation.627
Title :
L'invisible de l'image
Author(s) :
Heller, Thomas [Auteur] refId
Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]
Journal title :
communicationorganisation
Pages :
116--129
Publication date :
2008-12
English keyword(s) :
arrangement
citizenship
discourse
image
political stake
HAL domain(s) :
Sciences de l'Homme et Société/Sciences de l'information et de la communication
English abstract : [en]
The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The ...
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The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Collections :
  • Groupement d'Études et de Recherche Interdisciplinaire en Information et Communication (GERiiCO) - ULR 4073
Source :
Harvested from HAL
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  • https://journals.openedition.org/communicationorganisation/pdf/627
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