L'invisible de l'image

Heller, Thomas

Document type :

Article dans une revue scientifique

DOI :

10.4000/communicationorganisation.627

Title :

L'invisible de l'image

Author(s) :

Heller, Thomas [Auteur]

Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]

Journal title :

communicationorganisation

Pages :

116--129

Publication date :

2008-12

English keyword(s) :

arrangement
citizenship
discourse
image
political stake

HAL domain(s) :

Sciences de l'Homme et Société/Sciences de l'information et de la communication

English abstract : [en]

The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The ...
Show more >The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :