Title :

Exploring relational norms in exporter-importer product innovation co-development: A qualitative study

Author(s) :

Kantaruk Pierre, Oksana [Auteur]
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises [CEREFIGE]
ICN Business School
Descotes, Raluca Mogos [Auteur]
Lille économie management - UMR 9221 [LEM]
Pla-Barber, José [Auteur]

Journal title :

International Business Review

Pages :

102197

Publisher :

Elsevier

Publication date :

2024-02

ISSN :

0969-5931

English keyword(s) :

collaborative innovation
exporting SMEs
relational norms
exporter-importer relationship
exporter-importer new product co-development

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

This research investigates the role of relational norms in facilitating importers' engagement in product innovation co-development with exporters. Through a qualitative approach, we conducted interviews with top managers ...
Show more >This research investigates the role of relational norms in facilitating importers' engagement in product innovation co-development with exporters. Through a qualitative approach, we conducted interviews with top managers of small and medium-sized enterprises (SMEs) involved in exporting activities in France. Guided by the theoretical framework of Relational Exchange Theory (Macneil, 1980; Dwyer et al., 1987), our study uncovers the significant potential for successful product innovation co-development when importers actively contribute as knowledge sources and co-developers. Additionally, we highlight the importance of cooperation, continuity expectations, and equity norms as external factors that shape the co-development process of new products between exporters and importers. By comprehending and embracing these relational norms, exporters can strengthen their collaborative endeavors with importers and effectively drive the co-development of innovative productsShow less >

Language :

Anglais

Popular science :

Non

ANR Project :

Transdisciplinary graduate school for marIne, Fisheries and SEAfood sciences

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL