Title :

Blowing minds with exploding dish names/images: The effect of implied explosion on consumer behavior in a restaurant context

Author(s) :

Yu, Junwei [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, Olivier [Auteur]
Centre de recherche en économie et management [CREM]
Lacoste-Badie, Sophie [Auteur]
Lille University Management Lab - ULR 4999 [LUMEN]

Journal title :

Tourism Management

Publisher :

Elsevier

Publication date :

2023-10

ISSN :

0261-5177

English keyword(s) :

Implied motion, Dish names, Dish images, Sensory marketing, Restaurant, Dish perception, Dish evaluation, Willingness to pay

HAL domain(s) :

Sciences cognitives

English abstract : [en]

Dish names and dish images can be widely found online, providing consumers with important information. Meanwhile, implied explosion (i.e., the perception of explosion induced by static stimuli) is increasingly utilized by ...
Show more >Dish names and dish images can be widely found online, providing consumers with important information. Meanwhile, implied explosion (i.e., the perception of explosion induced by static stimuli) is increasingly utilized by real-world restaurants. The present research thus combines dish names, dish images, and implied explosion to examine the impact of implied explosion on various aspects of consumer behavior within a restaurant context. Three experiments demonstrated that exploding dish names and exploding dish images (i.e., dish names/dish images showing implied explosion) can create a more intense taste perception and a more favorable taste evaluation. Additionally, exploding dish images can enhance perceived dish liking and increase consumers' willingness to pay. The present research suggests that exploding dish names/dish images are subtle but effective communication tools for the tourism industry, helping to deliver a more stimulating perception and experience to consumers and to generate higher margins. By exploring the effects of implied explosion, we also introduce the implied motion concept to the tourism management literature.Show less >

Language :

Anglais

Popular science :

Non

Collections :

• Lille University Management Lab (LUMEN) - ULR 4999

Source :

Harvested from HAL