Ideation contests: Crowd management and ...
Type de document :
Compte-rendu et recension critique d'ouvrage
DOI :
Titre :
Ideation contests: Crowd management and valorization to avoid negative feelings of participants
Auteur(s) :
Hanine, Salwa [Auteur]
Groupe de Recherche en Droit, Economie et Gestion [GREDEG]
Steils, Nadia [Auteur]
Lille économie management - UMR 9221 [LEM]
Groupe de Recherche en Droit, Economie et Gestion [GREDEG]
Steils, Nadia [Auteur]
Lille économie management - UMR 9221 [LEM]
Titre de la revue :
Creativity and Innovation Management
Pagination :
425-435
Éditeur :
Wiley
Date de publication :
2019-12-17
ISSN :
0963-1690
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
This study seeks to understand the managerial consequences of involving users in the innovation process and focuses on how to avoid contestants' negative feelings by dealing with increasingly more informed participants in ...
Lire la suite >This study seeks to understand the managerial consequences of involving users in the innovation process and focuses on how to avoid contestants' negative feelings by dealing with increasingly more informed participants in crowdsourcing contests. Using a qualitative approach confronting participants' and managers' perspectives, the findings reveal a gap between how companies intend to manage their relationships with participants, what they actually do, and how this affects participants' feelings. Three sources of negative feelings emerge from the data and must be dealt with: (1) information regarding the future use of contributions and overpromising, (2) sharing intellectual property rights, and (3) prise allocation and selection criteria. As the increasing empowerment of participants requires rethinking the participant–brand relationship in online crowdsourcing, the results provide guidelines for effective relationship building in creative contests by identifying three types of needed recognition from the consumers' side, which refer to three hierarchical levels of participant valorization from the managers' side: basic, contribution and social recognition.Lire moins >
Lire la suite >This study seeks to understand the managerial consequences of involving users in the innovation process and focuses on how to avoid contestants' negative feelings by dealing with increasingly more informed participants in crowdsourcing contests. Using a qualitative approach confronting participants' and managers' perspectives, the findings reveal a gap between how companies intend to manage their relationships with participants, what they actually do, and how this affects participants' feelings. Three sources of negative feelings emerge from the data and must be dealt with: (1) information regarding the future use of contributions and overpromising, (2) sharing intellectual property rights, and (3) prise allocation and selection criteria. As the increasing empowerment of participants requires rethinking the participant–brand relationship in online crowdsourcing, the results provide guidelines for effective relationship building in creative contests by identifying three types of needed recognition from the consumers' side, which refer to three hierarchical levels of participant valorization from the managers' side: basic, contribution and social recognition.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :