Servicescape irritants and customer ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
Servicescape irritants and customer satisfaction: The moderating role of shopping motives and involvement
Auteur(s) :
Titre de la revue :
Journal of Business Research
Pagination :
295-306
Éditeur :
Elsevier
Date de publication :
2019-11
ISSN :
0148-2963
Mot(s)-clé(s) en anglais :
Irritation
Servicescape
Atmospherics
Involvement
Shopping motives
Retailing
Servicescape
Atmospherics
Involvement
Shopping motives
Retailing
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
This study investigates the effect of the servicescape's ambient, design, and social factors on customer irritation and satisfaction, focusing particularly on the moderating effects of shopping motives and involvement. ...
Lire la suite >This study investigates the effect of the servicescape's ambient, design, and social factors on customer irritation and satisfaction, focusing particularly on the moderating effects of shopping motives and involvement. Across four retail sectors with variations in involvement (i.e., high vs. low) and shopping motives (i.e., utilitarian or hedonic), consumer surveys were conducted at the exits of grocery, electrical appliances, home decoration, and fashion retailing stores (n = 669). SmartPLS analyses reveal that poorly managed social servicescape factors are the most irritating, and customers' irritation in turn decreases satisfaction, particularly in high-involvement settings. In low-involvement settings, design elements matter relatively more. Furthermore, while social factors prevail as drivers of irritation in utilitarian settings, ambient elements matter more in hedonic contexts. This study is one of the few to focus on servicescape-induced negative affect, allowing managers to prioritize atmospherics in their quest to minimize customer irritation, depending on the particular service sector.Lire moins >
Lire la suite >This study investigates the effect of the servicescape's ambient, design, and social factors on customer irritation and satisfaction, focusing particularly on the moderating effects of shopping motives and involvement. Across four retail sectors with variations in involvement (i.e., high vs. low) and shopping motives (i.e., utilitarian or hedonic), consumer surveys were conducted at the exits of grocery, electrical appliances, home decoration, and fashion retailing stores (n = 669). SmartPLS analyses reveal that poorly managed social servicescape factors are the most irritating, and customers' irritation in turn decreases satisfaction, particularly in high-involvement settings. In low-involvement settings, design elements matter relatively more. Furthermore, while social factors prevail as drivers of irritation in utilitarian settings, ambient elements matter more in hedonic contexts. This study is one of the few to focus on servicescape-induced negative affect, allowing managers to prioritize atmospherics in their quest to minimize customer irritation, depending on the particular service sector.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :