Attention to food health warnings in ...
Type de document :
Compte-rendu et recension critique d'ouvrage
PMID :
Titre :
Attention to food health warnings in children's advertising: a French perspective
Auteur(s) :
Lacoste-Badie, Sophie [Auteur correspondant]
Lille économie management - UMR 9221 [LEM]
Centre de recherche en économie et management [CREM]
Minvielle, M. [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, O. [Auteur]
Centre de recherche en économie et management [CREM]
Lille économie management - UMR 9221 [LEM]
Centre de recherche en économie et management [CREM]
Minvielle, M. [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, O. [Auteur]
Centre de recherche en économie et management [CREM]
Titre de la revue :
Public Health
Pagination :
69-74
Éditeur :
WB Saunders
Date de publication :
2019-08
ISSN :
0033-3506
Mot(s)-clé(s) en anglais :
Food health warnings Eye-tracking Obesity Overweight Children
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
ObjectivesThe objective of this study was to evaluate how much attention children pay to health warnings displayed on TV and print advertisements promoting drinks with added sugar, salt, or artificial sweeteners, and ...
Lire la suite >ObjectivesThe objective of this study was to evaluate how much attention children pay to health warnings displayed on TV and print advertisements promoting drinks with added sugar, salt, or artificial sweeteners, and processed food products.Study designThe research was conducted in France among 50 children, using an eye-tracking system to record participants’ eye movements on TV and print advertisements.MethodsTo reproduce the natural exposure conditions to TV commercials, the children were asked to watch a 12-min extract of an animated comedy film with two commercial breaks sandwiched between the extract. For the print ads, all the children were exposed to eight ads. The use of an eye-tracking system gave an objective measurement of the attention paid to the food health warnings.ResultsThe results show that children exposed to these food product advertisements pay little or no attention to the warnings. Only 18% of the children made more than one eye fixation on the central message of the health warnings (the part displaying the health recommendation) for TV commercials, and almost no attention was given to warnings displayed on the print ads.ConclusionsThis study shows that the French authorities should take stronger and more decisive measures to help children adopt healthy behavior because the current health warnings appear insufficient to inform children.Lire moins >
Lire la suite >ObjectivesThe objective of this study was to evaluate how much attention children pay to health warnings displayed on TV and print advertisements promoting drinks with added sugar, salt, or artificial sweeteners, and processed food products.Study designThe research was conducted in France among 50 children, using an eye-tracking system to record participants’ eye movements on TV and print advertisements.MethodsTo reproduce the natural exposure conditions to TV commercials, the children were asked to watch a 12-min extract of an animated comedy film with two commercial breaks sandwiched between the extract. For the print ads, all the children were exposed to eight ads. The use of an eye-tracking system gave an objective measurement of the attention paid to the food health warnings.ResultsThe results show that children exposed to these food product advertisements pay little or no attention to the warnings. Only 18% of the children made more than one eye fixation on the central message of the health warnings (the part displaying the health recommendation) for TV commercials, and almost no attention was given to warnings displayed on the print ads.ConclusionsThis study shows that the French authorities should take stronger and more decisive measures to help children adopt healthy behavior because the current health warnings appear insufficient to inform children.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :
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