Title :

Knowledge sharing and accumulation dynamics in autonomous online consumer communities: Individual and collective levels

Author(s) :

Demangeot, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Sankaran, Kizhekepat [Auteur]
Tagg, Stephen [Auteur]

Journal title :

Recherche et Applications en Marketing (English Edition)

Publisher :

SAGE Publications

Publication date :

2019-01-23

ISSN :

2051-5707

English keyword(s) :

collective knowledge accumulation
communities of practice
consumer empowerment
knowledge creation
knowledge sharing
online communities
virtual communities

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

Enabling the sharing of dormant consumer knowledge, autonomous online consumer communities constitute communities of consumption practice. Drawing from the knowledge management literature, this article investigates consumer ...
Show more >Enabling the sharing of dormant consumer knowledge, autonomous online consumer communities constitute communities of consumption practice. Drawing from the knowledge management literature, this article investigates consumer knowledge activation and accumulation dynamics in online communities within the naturalistic setting of an online forum. The netnographic study identifies different patterns of knowledge activation, giving insights into the kind of consumer knowledge that emerges in autonomous online communities. Different characteristics of online communities such as potential presence of rare knowledge, breadth of views or additive value of similar views are leveraged, to produce different types of collective knowledge. The study contributes to the online communities literature by deconstructing the dynamics of knowledge sharing and accumulation in autonomous communities; these function as communities of consumption practice and contribute to consumer empowerment through building collective knowledge from individual activations. It contributes to the consumer knowledge literature a two-level, individual and collective, characterisation of knowledge activation and accumulation.Show less >

Language :

Anglais

Popular science :

Non

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL