What explains the success of reward-based ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
What explains the success of reward-based crowdfunding campaigns as they unfold? Evidence from the French crowdfunding platform KissKissBankBank
Auteur(s) :
Titre de la revue :
Finance Research Letters
Pagination :
9 - 14
Éditeur :
Elsevier
Date de publication :
2018-09
ISSN :
1544-6123
Mot(s)-clé(s) en anglais :
Crowdfunding
Factors
Success
Binary response models
Factors
Success
Binary response models
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the ...
Lire la suite >Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the campaign unfolds. The first week of the campaign is of particular interest. We validate most of the conclusions drawn for reward-based crowdfunding in the US and we argue that reward-based and equity-based crowdfunding campaigns seem to driven by similar success factors.Lire moins >
Lire la suite >Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the campaign unfolds. The first week of the campaign is of particular interest. We validate most of the conclusions drawn for reward-based crowdfunding in the US and we argue that reward-based and equity-based crowdfunding campaigns seem to driven by similar success factors.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :