Adoption of in-store mobile payment: Are ...
Document type :
Compte-rendu et recension critique d'ouvrage
Title :
Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?
Author(s) :
de Kerviler, Gwarlann [Auteur]
Lille économie management - UMR 9221 [LEM]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Zidda, Pietro [Auteur]
Lille économie management - UMR 9221 [LEM]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Zidda, Pietro [Auteur]
Journal title :
Journal of retailing and consumer services
Pages :
334 - 344
Publisher :
Elsevier
Publication date :
2016-07
ISSN :
0969-6989
English keyword(s) :
Proximity mobile payment
In-store experience
Perceived value
In-store experience
Perceived value
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers’ adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones ...
Show more >Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers’ adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology.Show less >
Show more >Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers’ adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology.Show less >
Language :
Anglais
Popular science :
Non
Collections :
Source :