Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

Type de document :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1016/j.jretconser.2016.04.011

Titre :

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

Auteur(s) :

de Kerviler, Gwarlann [Auteur]
Lille économie management - UMR 9221 [LEM]
Demoulin, Nathalie [Auteur]
Lille économie management - UMR 9221 [LEM]
Zidda, Pietro [Auteur]

Titre de la revue :

Journal of retailing and consumer services

Pagination :

334 - 344

Éditeur :

Elsevier

Date de publication :

2016-07

ISSN :

0969-6989

Mot(s)-clé(s) en anglais :

Proximity mobile payment
In-store experience
Perceived value

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers’ adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones ...
Lire la suite >Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers’ adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL