When motion changes liking: Evaluative ...
Document type :
Article dans une revue scientifique
Permalink :
Title :
When motion changes liking: Evaluative conditioning with motion as unconditioned stimulus
Author(s) :
Kosinski, Thierry [Auteur]
Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]
Chafi, Alhadi [Auteur]
Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]
Rusinek, Stephane [Auteur]
Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]

Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]
Chafi, Alhadi [Auteur]
Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]
Rusinek, Stephane [Auteur]

Psychologie : Interactions, Temps, Emotions, Cognition (PSITEC) - ULR 4072 [PSITEC]
Journal title :
Learning and Motivation
Volume number :
49
Pages :
p. 1-5
Publication date :
2015-02
ISSN :
00239690
English keyword(s) :
Evaluative conditioning Motion
Motion
Evaluative conditioning
Motion
Evaluative conditioning
HAL domain(s) :
Sciences cognitives
English abstract : [en]
The evaluative conditioning (EC) effect refers to change in the liking of a stimulus (conditioned stimulus, CS) due to the fact that the stimulus has been paired with an affective stimulus (unconditioned stimulus, US). ...
Show more >The evaluative conditioning (EC) effect refers to change in the liking of a stimulus (conditioned stimulus, CS) due to the fact that the stimulus has been paired with an affective stimulus (unconditioned stimulus, US). Most studies use a picture-picture paradigm in which static visual stimuli are used as CSs and USs. Because stimuli in the environment are most often encountered in motion, we investigated the impact of motion on the likeability of a stimulus. In this experiment, pictures of consumption products (CSs) were presented in motion patterns known to elicit positive, neutral or negative affective responses. Subsequent to this pairing, a significant preference for CSs paired with the positive motion was observed. This experiment introduces a new method to induce changes in liking, called the picture-motion paradigm, and shows that motion can be used as an affective stimulus in EC. Theoretical and practical implications are discussed.Show less >
Show more >The evaluative conditioning (EC) effect refers to change in the liking of a stimulus (conditioned stimulus, CS) due to the fact that the stimulus has been paired with an affective stimulus (unconditioned stimulus, US). Most studies use a picture-picture paradigm in which static visual stimuli are used as CSs and USs. Because stimuli in the environment are most often encountered in motion, we investigated the impact of motion on the likeability of a stimulus. In this experiment, pictures of consumption products (CSs) were presented in motion patterns known to elicit positive, neutral or negative affective responses. Subsequent to this pairing, a significant preference for CSs paired with the positive motion was observed. This experiment introduces a new method to induce changes in liking, called the picture-motion paradigm, and shows that motion can be used as an affective stimulus in EC. Theoretical and practical implications are discussed.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Administrative institution(s) :
Université de Lille
Research team(s) :
(D)REC
Submission date :
2020-09-14T10:33:03Z
2023-04-27T09:09:49Z
2023-04-27T09:09:49Z