On the Effectiveness of CSR Communication: ...
Type de document :
Partie d'ouvrage
Titre :
On the Effectiveness of CSR Communication: The Roles of Ethical Labels, Prior CSR Record, and Consumer Skepticism (An Abstract)
Auteur(s) :
Swaen, Valérie [Auteur]
Lille économie management - UMR 9221 [LEM]
Janssen, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Du, Shuili [Auteur]
Lille économie management - UMR 9221 [LEM]
Janssen, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Du, Shuili [Auteur]
Titre de l’ouvrage :
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Date de publication :
2017-04-30
ISBN :
978-3-319-47330-7
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the ...
Lire la suite >Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the same time, consumers tend to be skeptical toward companies’ CSR claims. Many consumers consider that companies engage in CSR communication mainly for image management—a practice referred to as greenwashing. In the broad context of consumer skepticism, finding ways to enhance the credibility of CSR communication is a question of critical importance.Lire moins >
Lire la suite >Companies increasingly communicate about their corporate social responsibility (CSR) activities. A key motivator for such communication efforts is that consumers demand to know more about companies’ CSR activities. At the same time, consumers tend to be skeptical toward companies’ CSR claims. Many consumers consider that companies engage in CSR communication mainly for image management—a practice referred to as greenwashing. In the broad context of consumer skepticism, finding ways to enhance the credibility of CSR communication is a question of critical importance.Lire moins >
Langue :
Anglais
Audience :
Internationale
Vulgarisation :
Non
Collections :
Source :