The Light = Healthy Intuition

Li, Yi; Heuvinck, Nico; Pandelaere, Mario

Document type :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1002/jcpy.1249

Title :

The Light = Healthy Intuition

Author(s) :

Li, Yi [Auteur]
Heuvinck, Nico [Auteur]
Lille économie management - UMR 9221 [LEM]
Pandelaere, Mario [Auteur]

Journal title :

Journal of Consumer Psychology

Publisher :

Elsevier

Publication date :

2021-05-02

ISSN :

1057-7408

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequently, consumers consume a larger ...
Show more >This research documents a “light = healthy” intuition, such that consumers perceive foods that weigh less are healthier than their heavier counterparts with the same serving size. Subsequently, consumers consume a larger quantity of lighter-weight foods. The intuition is based on a coactivation of two meanings of the word “light”: light in physical weight and light in calorie content. An implicit attitude test finds support for this association between physical weight and food healthiness. Subsequently, physically lighter foods are perceived to be healthier because they are assumed to contain fewer calories. In line with the proposed coactivation mechanism, the intuition is bidirectional, where consumers also expect healthier foods to weigh less. Consequently, they discredit health claims issued for heavier foods. Finally, it was found that activating a competing intuition is effective at debiasing the “light = healthy” intuition.Show less >

Language :

Anglais

Popular science :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

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