Think green: Investing cognitive effort for a pro-environmental cause

Krebs, Ruth M.; Prevel, Arthur; Hall, Julie M.; Hoofs, Vincent

Type de document :

Article dans une revue scientifique

DOI :

10.1016/j.jenvp.2022.101946

URL permanente :

http://hdl.handle.net/20.500.12210/103985

Titre :

Think green: Investing cognitive effort for a pro-environmental cause

Auteur(s) :

Krebs, Ruth M. [Auteur]
Universiteit Gent = Ghent University = Université de Gand [UGENT]
Prevel, Arthur [Auteur]
Laboratoire Sciences Cognitives et Sciences Affectives - UMR 9193 [SCALab]
Universiteit Gent = Ghent University = Université de Gand [UGENT]
Hall, Julie M. [Auteur]
Universiteit Gent = Ghent University = Université de Gand [UGENT]
Hoofs, Vincent [Auteur]
Universiteit Gent = Ghent University = Université de Gand [UGENT]

Titre de la revue :

Journal of Environmental Psychology

Nom court de la revue :

Journal of Environmental Psychology

Numéro :

Pagination :

p.101946

Éditeur :

Elsevier BV

Date de publication :

2023-02

ISSN :

0272-4944

Discipline(s) HAL :

Sciences cognitives

Résumé en anglais : [en]

Despite the overwhelming evidence for global warming and recommendations to respond to the climate challenges, the implementation of pro-environmental behavior (PEB) remains difficult for many individuals. One key notion ...
Lire la suite >Despite the overwhelming evidence for global warming and recommendations to respond to the climate challenges, the implementation of pro-environmental behavior (PEB) remains difficult for many individuals. One key notion in this context is that the reconfiguration of behavior generally requires cognitive effort. In a preregistered study entailing both laboratory and online samples we tested in how far participants are willing to invest cognitive effort for a pro-environmental cause (eco reward) and how this differs from cognitive effort for personal outcomes (own reward). Both eco and own reward led to response speeding and reduction of interference compared to no reward trials in a cognitive control task. However, the speeding effect was significantly smaller for eco reward trials, resonating with the notion that pro-environmental outcomes have a lower motivational value than personal ones – despite equal probability and magnitude of the associated monetary incentive. While present in the full sample, this difference was most pronounced in the online sample, which might reflect a weaker contribution of social desirability in this context. By singling out cognitive effort and the inherent costs thereof (rather than temporal and/or financial costs), the current paradigm can be used to test which factors and interventions might increase or decrease the willingness to allocate cognitive resources towards pro-environmental goals – which is key for initiating and also maintaining behavioral change.Lire moins >

Langue :

Anglais

Comité de lecture :

Oui

Audience :

Internationale

Vulgarisation :

Non

Établissement(s) :

Université de Lille
CNRS
CHU Lille

Collections :

Sciences Cognitives et Sciences Affectives (SCALab) - UMR 9193

Équipe(s) de recherche :

Équipe Action, Vision et Apprentissage (AVA)

Date de dépôt :

2024-01-21T09:02:49Z
2024-01-25T16:00:20Z

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Krebs_et_al_2023.pdf
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Numéro de version	Lien	Date de modification
2	20.500.12210/103985*	2024-01-25T15:57:43Z
1	20.500.12210/103985.1	2024-01-21T09:02:49Z

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