Title :

Formula One on social networks: a successful strategy
La Fórmula 1 en las redes sociales: una estrategia eficaz

Author(s) :

Palermo, Alessandra [Auteur]
Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]
Laboratoire AGORA [AGORA - EA 7392]
CY Cergy Paris Université [CY]
Delaine, Guillaume [Auteur]

Journal title :

Zer

Pages :

13-29

Publisher :

Universidad del País Vasco

Publication date :

2023-05-30

ISSN :

1137-1102

English keyword(s) :

Formula One; digital communication; social network; engagement; fans.

English abstract : [en]

This research, aims to analyze the dynamics of engagement rate of F1 through the social networks of the car teams participating in the FIA championship. Classical media are now incorporated and integrated by the production ...
Show more >This research, aims to analyze the dynamics of engagement rate of F1 through the social networks of the car teams participating in the FIA championship. Classical media are now incorporated and integrated by the production of new media: publications that invite supporters to interacting, thus recreating a virtual agora, a community federated by online exchange, around real-time multimedia productions. A communication mix that allows an international championship to be within the reach of each supporter. The research conducted aims to analyze, with a quantitative methodology, the Engagement Rate, of the 10 teams participating in the 2021 championship on Facebook and Instagram.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :

• Groupement d'Études et de Recherche Interdisciplinaire en Information et Communication (GERiiCO) - ULR 4073

Source :

Harvested from HAL