Attention to food health warnings in children's advertising: a French perspective

Lacoste-Badie, Sophie; Minvielle, M.; Droulers, O.

Document type :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1016/j.puhe.2019.05.012

PMID :

31254680

Title :

Attention to food health warnings in children's advertising: a French perspective

Author(s) :

Lacoste-Badie, Sophie [Auteur correspondant]

Centre de recherche en économie et management [CREM]
Lille économie management - UMR 9221 [LEM]
Minvielle, M. [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, O. [Auteur]
Centre de recherche en économie et management [CREM]

Journal title :

Public Health

Pages :

69-74

Publisher :

Elsevier

Publication date :

2019-08

ISSN :

0033-3506

English keyword(s) :

Food health warnings Eye-tracking Obesity Overweight Children

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

ObjectivesThe objective of this study was to evaluate how much attention children pay to health warnings displayed on TV and print advertisements promoting drinks with added sugar, salt, or artificial sweeteners, and ...
Show more >ObjectivesThe objective of this study was to evaluate how much attention children pay to health warnings displayed on TV and print advertisements promoting drinks with added sugar, salt, or artificial sweeteners, and processed food products.Study designThe research was conducted in France among 50 children, using an eye-tracking system to record participants’ eye movements on TV and print advertisements.MethodsTo reproduce the natural exposure conditions to TV commercials, the children were asked to watch a 12-min extract of an animated comedy film with two commercial breaks sandwiched between the extract. For the print ads, all the children were exposed to eight ads. The use of an eye-tracking system gave an objective measurement of the attention paid to the food health warnings.ResultsThe results show that children exposed to these food product advertisements pay little or no attention to the warnings. Only 18% of the children made more than one eye fixation on the central message of the health warnings (the part displaying the health recommendation) for TV commercials, and almost no attention was given to warnings displayed on the print ads.ConclusionsThis study shows that the French authorities should take stronger and more decisive measures to help children adopt healthy behavior because the current health warnings appear insufficient to inform children.Show less >

Language :

Anglais

Popular science :

Non

Collections :