Title :

What explains the success of reward-based crowdfunding campaigns as they unfold? Evidence from the French crowdfunding platform KissKissBankBank

Author(s) :

Petitjean, Mikael [Auteur]
Lille économie management - UMR 9221 [LEM]

Journal title :

Finance Research Letters

Pages :

9 - 14

Publisher :

Elsevier

Publication date :

2018-09

ISSN :

1544-6123

English keyword(s) :

Crowdfunding
Factors
Success
Binary response models

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the ...
Show more >Using hand-collected data from a French crowdfunding platform, we identify several success factors that backers value when they decide to support reward-based campaigns. We show that these success factors evolve as the campaign unfolds. The first week of the campaign is of particular interest. We validate most of the conclusions drawn for reward-based crowdfunding in the US and we argue that reward-based and equity-based crowdfunding campaigns seem to driven by similar success factors.Show less >

Language :

Anglais

Popular science :

Non

Collections :

• Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL