Interference effects in competitive ...

Document type :
Compte-rendu et recension critique d'ouvrage
DOI :
10.1002/mar.21149
Title :
Interference effects in competitive sponsorship clutter
Author(s) :
Boeuf, Benjamin [Auteur]
Lille économie management - UMR 9221 [LEM]
Carrillat, François [Auteur]
D’astous, Alain [Auteur]
Journal title :
Psychology & Marketing
Pages :
968 - 979
Publication date :
2018-12
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
Language :
Anglais
Popular science :
Non
Collections :
Source :
Harvested from HAL
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