Value creation and influence of motivational ...

Document type :
Proceedings
Title :
Value creation and influence of motivational climate on social marketing experience. The case of Quantified-Self and Quantified-Self 2.0.
Publisher :
Paris-Venice Marketing Trends Association
Publication date :
2019-01
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
Language :
Anglais
Collections :
Source :
Harvested from HAL