The future of technology in marketing; ...
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
The future of technology in marketing; utopia or dystopia?
Auteur(s) :
Harrigan, Paul [Auteur]
Coussement, Kristof [Auteur]
Lille économie management - UMR 9221 [LEM]
Lancelot Miltgen, Caroline [Auteur]
Audencia Recherche
Ranaweera, Chatura [Auteur]
Coussement, Kristof [Auteur]
Lille économie management - UMR 9221 [LEM]
Lancelot Miltgen, Caroline [Auteur]
Audencia Recherche
Ranaweera, Chatura [Auteur]
Titre de la revue :
Journal of Marketing Management
Pagination :
211-215
Éditeur :
Westburn Publishers
Date de publication :
2020-02-12
ISSN :
0267-257X
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, ...
Lire la suite >Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, from artificial intelligence (AI), to data mining, to influencers, to smart retailing. We also present papers on engagement, positive and negative, and the psychological impacts of technology in higher education. Into the second issue, we start with a piece on, not just publish or perish, but also the need to promote. We present papers with a more international context, and finish with concerns around privacy and justice.Lire moins >
Lire la suite >Our special issue attracted a lot of attention! The big question is did it answer the question; utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the latest trends in marketing technology, from artificial intelligence (AI), to data mining, to influencers, to smart retailing. We also present papers on engagement, positive and negative, and the psychological impacts of technology in higher education. Into the second issue, we start with a piece on, not just publish or perish, but also the need to promote. We present papers with a more international context, and finish with concerns around privacy and justice.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :
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