Competing with ordinary resources
Type de document :
Compte-rendu et recension critique d'ouvrage
Titre :
Competing with ordinary resources
Auteur(s) :
Lecocq, Xavier [Auteur]
Lille économie management - UMR 9221 [LEM]
Warnier, Vanessa [Auteur]
Lille économie management - UMR 9221 [LEM]
Fréry, Frédéric [Auteur]
Lille économie management - UMR 9221 [LEM]
Warnier, Vanessa [Auteur]
Lille économie management - UMR 9221 [LEM]
Fréry, Frédéric [Auteur]
Titre de la revue :
MIT Sloan Management Review
Pagination :
69-77
Éditeur :
Sloan Management Review Association
Date de publication :
2015-03
ISSN :
1532-9194
Mot(s)-clé(s) en anglais :
Competitive Advantage
Innovative technology
Innovative technology
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for ...
Lire la suite >One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.Lire moins >
Lire la suite >One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for building your company’s strategy around the innovative use of quite ordinary resources.Lire moins >
Langue :
Anglais
Vulgarisation :
Non
Collections :
Source :