Competing with ordinary resources

Document type :
Compte-rendu et recension critique d'ouvrage
Title :
Competing with ordinary resources
Author(s) :
Lecocq, Xavier [Auteur] refId
Lille économie management - UMR 9221 [LEM]
Warnier, Vanessa [Auteur] refId
Lille économie management - UMR 9221 [LEM]
Fréry, Frédéric [Auteur]
Journal title :
MIT Sloan Management Review
Pages :
69-77
Publisher :
Sloan Management Review Association
Publication date :
2015-03
ISSN :
1532-9194
English keyword(s) :
Competitive Advantage
Innovative technology
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
One classic approach to strategy revolves around gaining competitive advantage through valuable, scarce and distinctive resources — such as a strong brand or innovative technology. But there’s also a case to be made for ...
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Language :
Anglais
Popular science :
Non
Collections :
Source :
Harvested from HAL