Practising conviviality: social uses of ...
Document type :
Compte-rendu et recension critique d'ouvrage
DOI :
Title :
Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment
Author(s) :
Zafari, Katayoun [Auteur]
Allison, Gareth [Auteur]
Demangeot, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Allison, Gareth [Auteur]
Demangeot, Catherine [Auteur]
Lille économie management - UMR 9221 [LEM]
Journal title :
Journal of Consumer Marketing
Pages :
564--575
Publisher :
Emerald
Publication date :
2015-11
ISSN :
0736-3761
English keyword(s) :
Social capital
Asia
Multicultural marketplaces
Conviviality
Ethnic cuisines
Multicultural consumer behaviour
Asia
Multicultural marketplaces
Conviviality
Ethnic cuisines
Multicultural consumer behaviour
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via ...
Show more >Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice conviviality” in multicultural marketplaces, providing insights into the complex social dynamics, underpinning the consumption of non-native cuisines in multicultural marketplaces. Although the consumer literature on food and cuisines has acknowledged the social influences surrounding cuisines and food consumption, these have typically been viewed in a single block. This study shows the importance of conviviality considerations in non-native cuisine consumption. Further, the paper shows that the consumption of non-native cuisines is an everyday practice in a multicultural context, which is used with varying degrees of proactiveness for social lubrication and multicultural socialisation.Show less >
Show more >Purpose – This paper aims to understand the social dynamics surrounding the consumption of non-native, ethnic cuisines in the multicultural context of an Asian city. Design/methodology/approach – Data were collected via in-depth interviews with 21 culturally diverse residents of Dubai. Data were analysed inductively, leading to the emergence of three themes characterising social dynamics underpinning the consumption of non-native cuisines in an Asian multicultural environment. Findings – Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research limitations/implications – The study suggests that the different types of cultural dynamics at play have different roles; some act as influencing or constraining factors in the everyday practice of multicultural consumption, whereas others are used more proactively as enablers. Originality/value – This paper contributes to the authors’ understanding of how people “practice conviviality” in multicultural marketplaces, providing insights into the complex social dynamics, underpinning the consumption of non-native cuisines in multicultural marketplaces. Although the consumer literature on food and cuisines has acknowledged the social influences surrounding cuisines and food consumption, these have typically been viewed in a single block. This study shows the importance of conviviality considerations in non-native cuisine consumption. Further, the paper shows that the consumption of non-native cuisines is an everyday practice in a multicultural context, which is used with varying degrees of proactiveness for social lubrication and multicultural socialisation.Show less >
Language :
Anglais
Popular science :
Non
Collections :
Source :