• English
    • français
  • Help
  •  | 
  • Contact
  •  | 
  • About
  •  | 
  • Login
  • HAL portal
  •  | 
  • Pages Pro
  • EN
  •  / 
  • FR
View Item 
  •   LillOA Home
  • Liste des unités
  • Lille Économie Management (LEM) - UMR 9221
  • View Item
  •   LillOA Home
  • Liste des unités
  • Lille Économie Management (LEM) - UMR 9221
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Creative contests: knowledge generation ...
  • BibTeX
  • CSV
  • Excel
  • RIS

Document type :
Article dans une revue scientifique
DOI :
10.1080/0267257X.2016.1251956
Title :
Creative contests: knowledge generation and underlying learning dynamics for idea generation
Author(s) :
Salwa, Hanine [Auteur]
Groupe de Recherche en Droit, Economie et Gestion [GREDEG]
Steils, Nadia [Auteur]
Journal title :
Journal of Marketing Management
Publisher :
Westburn Publishers
Publication date :
2016-11-14
ISSN :
0267-257X
English keyword(s) :
Learning
crowdsourcing
innovation contests
skill diversity
idea generation
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Due to the heterogeneous nature of the crowd in online crowdsourcing, one key question discussed by academics and practitioners is whether participants are skilled enough to make valuable contributions. This research studies ...
Show more >
Due to the heterogeneous nature of the crowd in online crowdsourcing, one key question discussed by academics and practitioners is whether participants are skilled enough to make valuable contributions. This research studies learning processes underlying idea generation in creative contests. Based on qualitative findings triangulating participants’ and brands’ perspectives, we identify six incoming and outgoing user skills which contribute to the development of valuable contributions and determine participation in future contests. Building on three types of brand instructions which emerge from the data, findings show how value is added by the collectivity and two complementary dynamics: (1) social learning and (2) learning from experience. From a managerial perspective, results provide guidance in designing successful crowdsourcing competitions by taking benefit from a multi-competent crowd.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Collections :
  • Lille Économie Management (LEM) - UMR 9221
Source :
Harvested from HAL
Université de Lille

Mentions légales
Université de Lille © 2017