Is bigger always better? The unit effect in carbon emissions information

Cadario, Romain; Parguel, Béatrice; Benoît-Moreau, Florence

Type de document :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1016/j.ijresmar.2015.10.002

Titre :

Is bigger always better? The unit effect in carbon emissions information

Auteur(s) :

Cadario, Romain [Auteur]

Lille économie management - UMR 9221 [LEM]
Parguel, Béatrice [Auteur]
Dauphine Recherches en Management [DRM]
Benoît-Moreau, Florence [Auteur]
Dauphine Recherches en Management [DRM]

Titre de la revue :

International Journal of Research in Marketing

Date de publication :

2015-11

Mot(s)-clé(s) :

Unit effect
Numeracy
Carbon emissions
Ecological image
Numerosity heuristics

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute ...
Lire la suite >According to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

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