Small change, big change – Increasing attention with product package variations

Lacoste-Badie, Sophie; Yu, Junwei; Droulers, Olivier

Type de document :

Compte-rendu et recension critique d'ouvrage

DOI :

10.1016/j.foodqual.2020.104007

Titre :

Small change, big change – Increasing attention with product package variations

Auteur(s) :

Lacoste-Badie, Sophie [Auteur correspondant]

Lille économie management - UMR 9221 [LEM]
Yu, Junwei [Auteur]
Centre de recherche en économie et management [CREM]
Droulers, Olivier [Auteur]
Centre de recherche en économie et management [CREM]

Titre de la revue :

Food Quality and Preference

Pagination :

104007

Éditeur :

Elsevier

Date de publication :

2020-12

ISSN :

0950-3293

Mot(s)-clé(s) en anglais :

Attention
Eye-tracking
FOP variation
Product package

Discipline(s) HAL :

Sciences de l'Homme et Société/Gestion et management

Résumé en anglais : [en]

The purpose of this paper is to investigate the influence of front-of-pack (FOP) variations on consumer attention. In a laboratory experiment using an eye-tracking method, the authors exposed 165 respondents to planograms ...
Lire la suite >The purpose of this paper is to investigate the influence of front-of-pack (FOP) variations on consumer attention. In a laboratory experiment using an eye-tracking method, the authors exposed 165 respondents to planograms containing target products displaying identical FOPs or FOPs with variations. Attention was measured by fixation duration and fixation counts, and eye movements were recorded at 250 Hz. The findings showed that FOP variations catch respondents’ attention. Visual saliency has often been defined as a physical property of an object (such as color, shape, motion). In the current study, we show the importance of also taking into account the interaction of one stimulus with other stimuli. To our knowledge, this is the first time that the effects of FOP variations have been investigated. On a managerial level, the current study offers a simple and low-priced solution to cut through the clutter and catch consumers’ attention, which is the first step to a product purchase.Lire moins >

Langue :

Anglais

Vulgarisation :

Non

Collections :

Lille Économie Management (LEM) - UMR 9221

Source :

Harvested from HAL

Fichiers

https://hal.archives-ouvertes.fr/hal-02932115/document
Accès libre
Accéder au document

https://hal.archives-ouvertes.fr/hal-02932115/document
Accès libre
Accéder au document

https://hal.archives-ouvertes.fr/hal-02932115/document
Accès libre
Accéder au document

document
Accès libre
Accéder au document

Lacoste-Badie%20et%20al-2020-Small%20change%2C%20big%20change%20%E2%80%93Increasing%20attention%20with%20product%20package%20variations.pdf
Accès libre
Accéder au document

Lacoste-Badie%20et%20al-2020-Small%20change%2C%20big%20change%20%E2%80%93Increasing%20attention%20with%20product%20package%20variations.pdf
Accès libre
Accéder au document

Small change, big change – Increasing ... BibTeX CSV Excel RIS

Fichiers

Small change, big change – Increasing ...

BibTeX

CSV

Excel

RIS