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Serving poor people in rich countries: the bottom-of-the-pyramid business model solution
Journal of Business Strategy, Emerald, 04-2015, 36; 2, 3--15Article dans une revue scientifique -
Customers as creative resources: their influence on firm freedom
Journal of Business Strategy, Emerald, 07-2015, 36; 4, 11--22Article dans une revue scientifique -
When customers constrain strategic and operational latitudes : a business model analysis
Journal of Business Strategy, Emerald, 2015Article dans une revue scientifique