When the crowd finances: the role of the ...
Document type :
Communication dans un congrès avec actes
Title :
When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
Author(s) :
Beck, Marie [Auteur]
Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]

Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Conference title :
15ème Conférence Internationale des Tendances en Marketing
City :
Venise
Country :
Italie
Start date of the conference :
2016-01
Book title :
Conférence Internationale des Tendances en Marketing, Archives marketing trends congress
English keyword(s) :
crowdfunding
credibility
community
popularity
social media
credibility
community
popularity
social media
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a ...
Show more >Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Show less >
Show more >Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Source :
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