• English
    • français
  • Help
  •  | 
  • Contact
  •  | 
  • About
  •  | 
  • Login
  • HAL portal
  •  | 
  • Pages Pro
  • EN
  •  / 
  • FR
View Item 
  •   LillOA Home
  • Liste des unités
  • Recherche Interdisciplinaire en Management et Économie Lab (RIME-Lab) - ULR 7396
  • View Item
  •   LillOA Home
  • Liste des unités
  • Recherche Interdisciplinaire en Management et Économie Lab (RIME-Lab) - ULR 7396
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

When the crowd finances: the role of the ...
  • BibTeX
  • CSV
  • Excel
  • RIS

Document type :
Communication dans un congrès avec actes
Title :
When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
Author(s) :
Beck, Marie [Auteur]
Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Conference title :
15ème Conférence Internationale des Tendances en Marketing
City :
Venise
Country :
Italie
Start date of the conference :
2016-01
Book title :
Conférence Internationale des Tendances en Marketing, Archives marketing trends congress
English keyword(s) :
crowdfunding
credibility
community
popularity
social media
HAL domain(s) :
Sciences de l'Homme et Société/Gestion et management
English abstract : [en]
Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a ...
Show more >
Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Show less >
Language :
Anglais
Peer reviewed article :
Oui
Audience :
Internationale
Popular science :
Non
Collections :
  • Recherche Interdisciplinaire en Management et Économie Lab (RIME-Lab) - ULR 7396
Source :
Harvested from HAL
Files
Thumbnail
  • https://hal-univ-artois.archives-ouvertes.fr/hal-03350108/document
  • Open access
  • Access the document
Thumbnail
  • https://hal-univ-artois.archives-ouvertes.fr/hal-03350108/document
  • Open access
  • Access the document
Thumbnail
  • https://hal-univ-artois.archives-ouvertes.fr/hal-03350108/document
  • Open access
  • Access the document
Université de Lille

Mentions légales
Université de Lille © 2017