Title :

When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate

Author(s) :

Beck, Marie [Auteur]
Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]

Conference title :

15ème Conférence Internationale des Tendances en Marketing

City :

Venise

Country :

Italie

Start date of the conference :

2016-01

Book title :

Conférence Internationale des Tendances en Marketing, Archives marketing trends congress

English keyword(s) :

crowdfunding
credibility
community
popularity
social media

HAL domain(s) :

Sciences de l'Homme et Société/Gestion et management

English abstract : [en]

Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a ...
Show more >Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :

• Recherche Interdisciplinaire en Management et Économie Lab (RIME-Lab) - ULR 7396

Source :

Harvested from HAL