When the crowd finances: the role of the ...
Type de document :
Communication dans un congrès avec actes
Titre :
When the crowd finances: the role of the project, of the project's bearer and the platform in the willingness to participate
Auteur(s) :
Beck, Marie [Auteur]
Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]

Lille économie management - UMR 9221 [LEM]
Brodin, Oliviane [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Mallet, Jean-François [Auteur]
Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 [RIME-Lab]
Titre de la manifestation scientifique :
15ème Conférence Internationale des Tendances en Marketing
Ville :
Venise
Pays :
Italie
Date de début de la manifestation scientifique :
2016-01
Titre de l’ouvrage :
Conférence Internationale des Tendances en Marketing, Archives marketing trends congress
Mot(s)-clé(s) en anglais :
crowdfunding
credibility
community
popularity
social media
credibility
community
popularity
social media
Discipline(s) HAL :
Sciences de l'Homme et Société/Gestion et management
Résumé en anglais : [en]
Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a ...
Lire la suite >Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Lire moins >
Lire la suite >Crowdfunding is an innovative way to raise capital from a large number of people, typically via the Internet. The choice to finance a project, in this context, has not been very much studied from the point of view of a potential contributor. This research investigates the role of community and popularity of the project, credibility of the project bearer, and trust in the platform on the willingness to participate in a reward-based crowdfunding project. A quantitative study driven on the KissKissBankBank platform shows that willingness to participate, to finance, and word-of-mouth are linked to these features, and highlights the interactions between the characteristics of the platform, the project bearer and the project.Lire moins >
Langue :
Anglais
Comité de lecture :
Oui
Audience :
Internationale
Vulgarisation :
Non
Source :
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- Beck%20Brodin%20Mallet%20Crowdfunding%20marketing%20trends%20janvier%202016.pdf
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