Title :

When Marketing meets HCI : multi-channel customer relationships and multi-modality in the personalization perspective

Author(s) :

Derycke, Alain [Auteur]
Trigone-CIREL
Rouillard, Jose [Auteur]
Trigone-CIREL
Chevrin, Vincent [Auteur]
Trigone-CIREL
Bayart, Yves [Auteur]

Conference title :

HCI International 2003 10th International Conference on Human-Computer Interaction

City :

Heraklion

Country :

Grèce

Start date of the conference :

2003

Book title :

Human Computer Interaction

Publisher :

Lawrence Erlbaum Associates, Inc

Publication date :

2003

HAL domain(s) :

Informatique [cs]/Interface homme-machine [cs.HC]

English abstract : [en]

This paper presents a first investigation on new forms of interaction not yet approached broadly by the HCI community. It's the study of the convergence and divergence between the personalizations of interaction seen under ...
Show more >This paper presents a first investigation on new forms of interaction not yet approached broadly by the HCI community. It's the study of the convergence and divergence between the personalizations of interaction seen under two complementary angles: direct marketing, with its multi-channel customer relationships, on the one hand, and HCI view on the other hand. Our aim is to understand this, both theoretically and experimentally in order to design new interactive system for E-Commerce that exhibit a better relationships, such as continuity, between the organisation and the customers. This is achieved by developing a theoretical framework for the analysis and design of such systems and by designing and experimenting a first prototype exploring the potential of integrating voice and Web interactions.Show less >

Language :

Anglais

Peer reviewed article :

Oui

Audience :

Internationale

Popular science :

Non

Collections :

• Centre Interuniversitaire de Recherche en Éducation de Lille (CIREL) - ULR 4354

Source :

Harvested from HAL