L'invisible de l'image

Heller, Thomas

Type de document :

Article dans une revue scientifique

DOI :

10.4000/communicationorganisation.627

Titre :

L'invisible de l'image

Auteur(s) :

Heller, Thomas [Auteur]

Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]

Titre de la revue :

communicationorganisation

Pagination :

116--129

Date de publication :

2008-12

Mot(s)-clé(s) en anglais :

arrangement
citizenship
discourse
image
political stake

Discipline(s) HAL :

Sciences de l'Homme et Société/Sciences de l'information et de la communication

Résumé en anglais : [en]

The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The ...
Lire la suite >The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.Lire moins >

Langue :

Anglais

Comité de lecture :

Oui

Audience :

Internationale

Vulgarisation :

Non

Collections :