L'invisible de l'image
Type de document :
Article dans une revue scientifique
Titre :
L'invisible de l'image
Auteur(s) :
Heller, Thomas [Auteur]
Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]

Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 [GERIICO ]
Titre de la revue :
communicationorganisation
Pagination :
116--129
Date de publication :
2008-12
Mot(s)-clé(s) en anglais :
arrangement
citizenship
discourse
image
political stake
citizenship
discourse
image
political stake
Discipline(s) HAL :
Sciences de l'Homme et Société/Sciences de l'information et de la communication
Résumé en anglais : [en]
The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The ...
Lire la suite >The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.Lire moins >
Lire la suite >The good citizen practices of companies are an important thematic of their corporate communication; if there is an economic stake with these discourses to enhance the image of companies, there is political stake too. The way of citizenship in these discourses, and the position of the CNPF (National Committee of the French Employers, ex-MEDEF) about this thematic allow to understand this stake as an arrangement to invite the citizen to let to company a part of his political capacity.Lire moins >
Langue :
Anglais
Comité de lecture :
Oui
Audience :
Internationale
Vulgarisation :
Non
Collections :
Source :
Fichiers
- https://journals.openedition.org/communicationorganisation/pdf/627
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